Writing Effective Descriptions and Titles

Creating compelling and accurate product titles and descriptions is essential for attracting buyers on ComeMarket. Your title and description are your primary tools for showcasing your product, making it stand out, and setting clear expectations for potential buyers.

Crafting a Strong Title

Your product title is often the first thing buyers notice, so make it clear and descriptive. A good title helps improve search visibility and quickly conveys key product details to buyers.

• Include Key Information: Use essential information like the brand, model, color, and size. For example, “Samsung Galaxy S21, 128GB, Phantom Gray - Unlocked.”
• Be Specific: Use precise terms and avoid ambiguous phrases. Specificity helps buyers immediately understand what you’re offering.
• Keep it Concise: Aim for around 50-70 characters. Shorter, concise titles are easier to read at a glance.
• Avoid Unnecessary Symbols or Words: Using too many symbols (e.g., “!!!” or “BEST DEAL”) can make your listing look unprofessional and may not enhance search visibility.

Example:

• Poor title: “Awesome Phone - Almost New!!!”
• Effective title: “Apple iPhone 12 Pro, 256GB, Pacific Blue - Unlocked”

Writing a Detailed Description

Your description is where you provide more in-depth information about your product. A well-written description can set buyer expectations, answer questions, and reduce the need for follow-up messages.

1. Start with Key Details:
   
   
   • Begin your description with a summary of the most important product attributes, such as brand, model, condition, and any unique selling points (e.g., “Brand New” or “Limited Edition”).
     
     
2. Use Bullet Points for Clarity:
   
   
   • Bullet points make it easy for buyers to scan the description and find the information they need.
   • Include details such as:
     • Product dimensions or weight
     • Materials used
     • Color options
     • Compatibility (if applicable)
     • Warranty information (if applicable)
       
       
3. Describe the Product’s Condition Honestly:
   
   
   • Be transparent about the product’s condition. If it’s used, mention any visible signs of wear, scratches, or imperfections. Providing honest details builds trust and helps buyers make informed decisions.
     
     
4. Highlight Benefits and Unique Features:
   
   
   • Let buyers know why this product stands out. Mention any unique features or advantages that might not be immediately obvious.
   • For example: “This jacket is made from high-quality, waterproof material, making it perfect for outdoor activities.”
     
     
5. Include Keywords Naturally:
   
   
   • Use keywords that potential buyers might search for, such as the product’s category, brand, or specific model names. However, avoid “keyword stuffing.” Write naturally and keep the description easy to read.
     
     
6. End with Call to Action (Optional):
   
   
   • Encourage buyers to add the item to their cart or check out other listings in your shop. This can create a friendly, engaging tone.

Example Description:

• “This Apple iPhone 12 Pro, 256GB in Pacific Blue, is unlocked and ready to use with any carrier. The phone is in excellent condition, with minimal signs of wear. It comes with a screen protector and a protective case, ensuring long-lasting durability. The 6.1-inch Super Retina XDR display provides vibrant colors and sharp detail, perfect for browsing, gaming, or streaming. Includes original charger and packaging.”

Tips for Success

• Think Like a Buyer: Consider what information you’d want to know if you were buying the product.
• Focus on Clarity and Accuracy: Avoid vague language, and be as transparent as possible to help buyers feel confident about their purchase.
• Avoid Overpromising: Set realistic expectations. A straightforward, honest approach will attract satisfied customers and reduce the likelihood of returns or disputes.

By crafting clear, concise, and informative titles and descriptions, you’ll improve your product’s visibility, attract more interested buyers, and build a reputation for quality and reliability on ComeMarket.